Change text colour based on text in another text box

I am playing around with data merge in CS6 to layour customised artwork and I'm stuck.

I have the data merge working no probs, bringing in the correct artwork and the names to go on the artwork. What I cannot seem to acheive is how to get the names to change colour based on the club field i have in my data set.

I have the following fields:

@design - brings in the artwork

name - bringing in the customers name to be printed on the artwork

club - brings in the club name

I presume I have to apply a paragraph style to the <<name>> field to get it to change colour, I cant work out how to use a GREP style to get it to change based on the <<club>> field though.

Any help would be much appricated or alternative ways to do this.

I have around 500 records to propcess on a weekly basis so being able to automate it would be a big help.